Is whole wheat bread really better for you?

Which piece of bread is healthier, do you think?  The whole wheat has added gluten, added sugar, and added soybean oil.  The "San Luis Sourdough," has merely white flour, malted barley flour, sourdough starter, and salt.  If you taste the whole wheat bread, (store brand) you can tell it has been doctored up with a lot of sugar.  Also, it is known lately that excessive gluten is bad for you.  Orowheat brand is the same story--a ton of added sugar.  The question is, do you want bread or do you want something that may as well be a pastry?